TikTok continues to shape culture at lightning speed. Here are the trends that dominated the platform in January.
The Dance Challenge
A new dance challenge went viral after a celebrity posted their version. Within days, everyone from your neighbor to late-night hosts was attempting the moves. The original sound has been used in over 5 million videos.
The Cooking Hack
A simple kitchen trick — using a specific technique to make the perfect version of a popular food — spawned millions of recreations and even more debates about the proper way to do it.
The Storytime
A user’s incredible personal story captivated the platform for an entire week. The multi-part series had viewers on the edge of their seats, and the conclusion did not disappoint.
The Filter Trend
A new AI-powered filter that transforms your appearance went viral for its uncanny accuracy. It also sparked important conversations about digital identity and self-image.
The Book Recommendation
A single video recommending an obscure novel caused the book to sell out nationwide. The power of BookTok continues to astonish the publishing industry.
What’s Next
Trends move fast on TikTok. By the time you read this, there’s probably a new challenge taking over. That’s the beauty — and the chaos — of the platform.